CXS | Seeing What Others Miss: Secrets to the Demand Creation Revolution - Noon

What do Dr. Jekyll and Mr. Hyde, The Emperor’s New Clothes and a forgotten business legend have to do with winning the profitable revenue growth game in 2016?  What is the business disease that’s reached epidemic proportions, preventing companies from successfully un-evening their respecting competitive playing fields?  What do people actually “buy” in the third millennium that world-class companies have identified and leveraged, allowing them “to go where competitors cannot follow?”  Is X-ray vision really possible, seeing around corners to view what others cannot – or won’t?
 
The answers to these questions (and more) reside in a new type of “source code,” a counterintuitive and unconventional framework that attracts dream customers like moths to a flame.  Costco, USAA, Apple, Disney, Whole Foods Market, Pixar, Zappos, Trader Joe’s, Quick Trip, Cirque de Soleil, Patagonia, Chick-fil-A … each has harnessed this source code to dominate their respective industries.
 
The catalyst, though, is curious, resolute and humble senior leadership – as rare a profile as there is.  However, if this is you – and if the term “purpose before profit” resonates I look forward to seeing you on June 29th.

Sean Stormes leads The Third Door® (T3D), a rapidly growing profitable revenue growth (PRG©) strategy firm.  A nationally recognized authority on helping progressive leadership design, develop and deliver purpose-driven business models that provide true marketplace distinction, he founded his company after a distinguished 27-year executive career rooted in key growth areas including Strategy, Sales, Marketing and Continuous Improvement.  
 
After leading high-performing teams at the regional and national level, and driving $250 million in new business between 1995 and 2008, he designed T3D’s platform in response to traditional industry "best practices" that have become obsolete.  Many of his firm’s clients have realized double digit PRG© within eight months of successful implementation, primarily because of his innate ability to help produce meaningful marketplace separation for businesses in highly competitive industries.
 
Sean has over 54,000 hours invested in T3D’s proprietary framework and associated architecture, much of it centered on “demand creation via unprecedented value design” and “organizational fitness.” His client list includes the United States’ largest entrepreneurial organization, The Kauffman Foundation (FastTrac); Dimensional Innovations, a recognized leader in the Design-Build arena; and Redemption Plus, a national distributor of toys, games, and “insights that empower” to the family entertainment center industry.  Mr. Stormes is also is a respected mentor to both startups and entrepreneurs within the higher education, business incubator and corporate accelerator industries.
 
Sean is also a published author, sought after keynote speaker, and a nationally syndicated contributing writer to the American City Business Journals.  His new book – “Clean Slate: Why leadership should trash their current business model, reject popular sales advice, operate like a startup, and leverage the new rules for prosperity to achieve explosive profitable revenue growth” – is due the second quarter of 2016.