CXS | Selling With "Savvy" - Noon

We’ll have a quick review of the “DISC” Model of Behavioral Styles.  Understanding behavioral styles takes the guesswork out of interacting and communicating with others.  You’ll be able to assist more clients – not just those with whom you naturally connect. 
 
We’ll address the marketing and sales challenges of your style and how to address them.  Each style has strengths that assist them in the marketing and sales processes.  And, each style has weaknesses unique to that style.  Understanding these will help to reduce frustration, and direct your marketing efforts in ways designed to reach and follow-up with more clients, leading to bottom-line results. 
 
Finally, we’ll cover how to tailor your marketing approach to appeal to the needs of your client’s style.  Each behavioral style has unique needs they want to satisfy. You can help them more effectively by understanding those needs from the beginning of your first interaction with them, and designing a marketing approach that fits their needs.  This will accelerate your marketing efforts and improve your client satisfaction.