DT | Introduction to Design Thinking with Jennifer Hack and Mark Logan

Are you looking for a better way to solve complex problems, match your company's services to your customers' needs or improve the lives of others? Design Thinking is the creative problem-solving approach that helps you uncover needs, generate ideas and bring innovations to market faster.

Explore service design and user experience at this practical three-hour immersive workshop. This session offers an orientation to human-centered design and an invitation to commit to empathy, the essential tool for understanding the needs of others. 

During this workshop attendees will learn:

• Orientation to Design Thinking and essential skills
• Best practices for drawing inspiration through empathy

• Relevant examples in service and experience design
• Active exercises to learn the process first-hand

Mark Logan is the Founder of idealect, a social innovation design firm based in Kansas City.  idealect uses human-centered design methods to help clients in the private, non-profit and civic sectors achieve social impact through innovation. 

Jennifer Hack is the founder of Below the Fold, her solo and collaborative design thinking and content strategy consultancy. The bulk of her business centers around creating and facilitating work sessions for teams seeking better solutions. Additionally, she is the co-creator of Resilience Thinking, a curriculum that uses design thinking to explore trauma awareness. A dedicated meditator, she sees mindfulness as crucial to innovation.

 

The name Below the Fold is a nod to Jenn's first love: journalism. Prior to launching her company, Jenn helped found Ink magazine, the Kansas City Stars print and digital product for millennials. In 14 years as a photographer, editor and manager at the Star, Jenn parachuted into new subject matters and found stories in the noise. Its the same thing she appreciates about consulting -- she has a drive to be present with people in the thick of their problems.