DT | The Power of Strong Storytelling to Improve Your Bottom Line Katie Banks, Associate Director, Content Systems, VMLY&R
In a saturated marketplace competing for shrinking attention spans, it’s getting tougher to cut through the noise. As technology evolves, so do consumer consumption habits, needs and expectations. People now demand to be at the center of frictionless, personalized digital experiences that help them make informed decisions along their path to purchase. Thus, serving up engaging, relevant content to the right people, at the right time within the buyer’s journey is more important than ever in attracting, converting and keeping customers. During this presentation, you’ll learn the value of strong storytelling to increase brand awareness, loyalty and ROI, as well as how to strategically leverage data-driven insights to activate a more audience-centric, journalistic approach to content lifecycle management.
**This program is 1 of 6 presentations that will be hosted by the Institute of Management Accountants' Kansas City Chapter. If you are an accounting or finance professional who would like to attend all six presentations and obtain 8 hours of continuing education credit for the entire day's program, please visit kansascity.imanet.org.
Speaker Bio:
Katie Banks is an Associate Director, Content Systems, at VMLY&R, a global marketing agency headquartered in Kansas City. In her role, Katie helps Fortune 500 companies transform to become stronger storytellers – guiding them to create compelling content that forges authentic human connections, builds brand loyalty and inspires consumers to take action.
Date and Time
Friday Oct 26, 2018
7:30 AM - 9:20 AM CDT
October 26, 2018
7:30 a.m. - 9:20 a.m.
Breakfast from 7:30 a.m. - 8:00 a.m.
Program from 8:00 a.m. - 9:20 a.m.
Location
Central Exchange Downtown
1020 Central Street STE 100
Kansas City, MO 64105
Fees/Admission
$0.00 Members
$35.00 Non-Members
Contact Information
Kaylah Perry
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