DT | WHY Wardrobe Matters: Branding Your Personal & Professional Presence

 Today, branding and image go hand in hand. We live in a world where everything is instantaneous, including someone’s opinion of us, even before formally meeting: social media, networking events, coffee shops, at the office, after hours.
 
This is the first in a trio of programs on WHY Wardrobe Matters: Branding Your Personal & Professional Presence by Jennifer Niehouse founder of it’s so U.
 
Appearance is a form of non-verbal communication and people make quick decisions about who we are based on ‘what we wear’. Because fashion is constantly changing, it's important to know how to outfit yourself and navigate ‘style’ so you're putting your best foot forward and making the right impression personally and professionally.
 
• Getting clear on your personal style
• Creating a wardrobe plan
• Dressing with intention
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BIO:
Following over 15 years working as a Typography Artist at Hallmark Cards and then embracing Kauffman’s FastTrac, Jennifer Niehouse turned her love of fashion into a full-time career.
 
Jennifer is the founder of it’s so U, a single focused company with, now, three components. After almost 10 years, she’s rebranded focusing on Professional Image Advising & Coaching.
1. brand U: creates workshops for corporate employees and management on ‘dress code’ & culture, assists with onboarding and leadership teams Executive Presence
2. style U: personal 1-on-1 wardrobe styling & shopping assistance   
3. grow U: programs for high school and college students on interview attire & professional development  

She received her bachelor’s degree in Fashion Design with a minor in Journalism at MU or MIZZOU. Jennifer’s a long time member of Central Exchange, an AHEAD Scholarship Alumni, SHRM-KC, E-Scholars alumni, Kauffman Growth Venture alumni. In addition, she’s an avid runner because running is her daily medicine.
 
it’s so U helps people realize WHY dressing matters and How To dress accordingly. Because whether we like it or not, fashion is a powerful social tool.