IN-PERSON | Reputation ROI™: How to Build a Personal Brand that Grows Your Company, Career, Credibility, and Confidence
In a world where visibility feels risky and authenticity feels vulnerable, the most courageous leaders are the ones who choose to be seen.
In this keynote, Nicole Sifers, founder of Personal Brand Builders Group and creator of the Reputation ROI™ Framework, reveals how leaders and professionals can turn their reputation into their greatest business and career asset.
You’ll learn why personal branding is no longer about self-promotion, it’s about reputation optimization: shaping how people perceive your expertise, values, and leadership in a noisy digital world. Nicole will unpack how visibility, credibility, and consistency directly translate into ROI, Return on Influence, Opportunity, and Impact, and how leaders who invest in their personal brands attract top talent, customers, partnerships, and press.
This talk blends mindset, storytelling, and practical strategy to help you build a personal brand that not only accelerates your career and company, but also strengthens your confidence and clarity in the process. Nicole will share the same systems she’s used to grow the online presence of Fortune 500 executives, best-selling authors, and keynote speakers, showing you how to:
-
Position yourself as a thought leader in your industry, without feeling inauthentic or salesy.
-
Build credibility and trust that naturally increases opportunities, influence, and impact.
-
Leverage LinkedIn and digital storytelling to turn visibility into tangible business growth.
By the end of this session, you’ll walk away with a new perspective on reputation, not as something to protect, but as something to profit from.
Nicole Sifers is a leading personal branding strategist, keynote speaker, and founder of Personal Brand Builders Group, where she helps executives, founders, and thought leaders transform their expertise into visibility, credibility, and opportunity.
With nearly a decade of experience building personal brands for Fortune 500 executives, venture-backed founders, and bestselling authors, Nicole has become a trusted voice in the modern thought leadership space. Her frameworks have been implemented across corporations, universities, and online learning platforms nationwide.
Through her signature system, Reputation ROI™, Nicole teaches how to build a personal brand that delivers measurable returns, from career advancement and media features to speaking invitations and business growth. She’s been featured by top speaker bureaus, led marketing at one of the nation’s fastest-growing personal branding agencies, and helped clients secure viral visibility reaching millions.
Today, Nicole blends strategy with storytelling to empower leaders to show up, speak up, and stand out, without losing their authenticity in the process.
Date and Time
Wednesday Jan 21, 2026
8:30 AM - 10:00 AM CST
8:30 AM - Arrival, Mingle and Enjoy Breakfast
9:00 AM - Program Begins
10:00 AM - Program Ends
Please Provide Us Notice If You Need To Cancel:
We understand that schedules change. If you have registered for this program and can no longer attend, we greatly appreciate you notifying us of your cancellation by completing our cancellation form or emailing hello@centralexchange.org at least 48-hours prior to the program if possible. This is so we can adjust our catering order to help eliminate food waste and prepare accordingly. Thank you!
Location
IN-PERSON AT UMKC BLOCH EXECUTIVE HALL
5108 CHERRY STREET, ROOM 414
KANSAS CITY, MO 64110
Parking is available in the Cherry Street Garage and you are able to park in Lot 12, Lot 14 or Lot 19, or any of the other lots in red on the map (see here).
Fees/Admission
FREE for CX Members Interested in becoming a CX Member? Read more about membership here and be our guest for up to two CX Programs or Exchange Circles.
1 Voucher for CX Partners
$35.00 for Non-members
No refunds.
Contact Information
Allison Baker
Send Email
