VIRTUAL | Claude Loves Lovable | Brand Before You Build
Claude Loves Lovable is a hands-on workshop series designed to help founders, leaders, and builders turn ideas into real, working products using Claude and Lovable. Rather than simply demonstrating AI tools, each 90-minute session is a working session where participants build alongside the facilitator Lex Hamilton, using Claude for thinking, strategy, structure, and copy, and Lovable for turning those ideas into something they can actually ship. Each session also includes a production-ready Claude skill that participants install, test, and keep for future projects.
Session One: Brand Before You Build
Most founders open Lovable, type a prompt, and get a generic purple gradient back. The tool is not the problem. The missing input is a brand decision, because Lovable builds what you describe and most people have not decided what their product looks like, sounds like, or stands for yet. This session fixes the order of operations.
What you build: A one-page brand system for your product, covering name rationale, color palette with use rules, typography pairing, voice principles, and a tagline. Then you feed it to Lovable and watch the same build prompt produce something that finally looks like yours.
Walk away with:
- a finished one-page brand system
- a Lovable project seeded with your brand context
- the Brand Identity Builder skill installed in your own Claude workspace
REGISTRATION FOR THIS SESSION WILL AUTOMATICALLY REGISTER YOU FOR ALL FIVE SESSIONS. ALL ZOOM LINKS TO FOLLOW.
Space for this series is intentionally limited to allow for hands-on support and individual attention during the live build sessions. Because of the interactive format, please register only if you plan to attend the sessions live. This will help ensure that each participant has the opportunity to actively build, ask questions, and get the most from the experience.
REMAINING SESSIONS

Lex Hamilton is the founder of charmthirteen, an AI advisory and systems design practice working with healthcare, government, financial, and legal teams. She is a certified Claude practitioner, and she is currently building Orinyx, a verification layer between clinical AI systems and electronic health records.
Date and Time
Wednesday Oct 28, 2026
8:30 AM - 10:00 AM CDT
Location
Virtual via Zoom - access this program remotely from your computer, tablet, or smartphone + dial-in available. The zoom link will be provided in the registration confirmation email.
Fees/Admission
CX Members: FREE Interested in becoming a CX Member? Read more about membership here and be our guest for up to two CX Programs or Exchange Circles.
CX Partners: 1 Voucher
Non-Members: $25.00
No refunds.
Contact Information
Allison Baker
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