VIRTUAL WiSTEMM Series | How to Create a Strategic Roadmap with Teresa Cain | Presented by Burns & McDonnell

Roadmapping is a way to communicate a product or organizational strategy in a meaningful way, both inside and outside the organization.​ Strategic roadmaps are more than a timeline – they are a methodical way to balance both financial impact with strategic fit for product features and long-term vision.​ Strategic roadmaps come in many shapes and sizes – but usually reflect multi-year visions.​ In this powerful session on creating a strategic roadmap for any audience, you will learn how to: ​

• Create a product vision
• Research user personas
• Perform competitive research
• Gain industry knowledge
• Create a strategic roadmap
• Sell your strategic vision!

WiSTEMM Series Presented By:

Teresa has a passion for learning and completed an Executive Education program focused on Product Strategy at Northwestern University’s Kellogg School of Management and is currently finishing her Executive MBA at Rockhurst University and her Master of Science in Integrated Innovation for Products and Services at Carnegie Mellon University.  Prior to her role at TreviPay, Teresa led product strategy for Service Management Group, a customer experience solution focused on loyalty, text analytics, and social feedback. She has also held several product leadership roles in healthcare technology at Netsmart Technologies, electronic imaging at Lexmark, formerly Perceptive Software and financial technology organizations H&R Block and DST Systems.