VIRTUAL | WiSTEMM Series Presented by Burns & McDonnell: How To Run A Successful Virtual Design Sprint
A design sprint is a 5-day process invented at Google by Jake Knapp and UX specialists that uses design thinking for validating ideas and tackling business problems, guiding teams through a design-thinking-based process to uncover insights, prototype an idea, and test it with users. The process aims to help teams to clearly define goals, validate assumptions and decide on a product roadmap item before starting development. Basically, it's like fast-forwarding into the future, so you can see how customers react before you invest all the time and expense of creating your new product, service, marketing campaign... or whatever!
Many organizations have based their own design thinking process from Stanford's design thinking method or using Google and Jake Knapp’s 5-day process from the book “Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days”. But 5-day design sprints have had its challenges during the pandemic including the ability to conduct a remote design sprint using the same process effectively, loss of productive time and the ability to collaborate with multiple stakeholders in one room.
Join this session to:
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Learn how we created a hybrid approach to solving problems using design thinking and design sprint methodologies.
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Understand more about the benefits of shorter design sprints for your organization and how to determine the optimal length for your own sprint.
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Learn how to train your team to run design sprints.
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Receive the tools and a step-by-step guide on running your own 2-hour virtual design sprint.
Presented By:
Teresa Cain is a passionate and empathetic technology executive with over 15 years overseeing global product and user experience teams. She has diverse experience leading product management, product design, research, strategy and innovation in B2B and B2C markets.Currently the Director of Product and UX at TreviPay, Teresa drives product vision, strategy and user experience for a B2B financial technology SaaS platform. She is also the Founder and CEO of Lucid Startup Consulting, a firm focused on advising strategy and vision for start-up organizations. Teresa is passionate about giving back to the community and currently sits on the Corporate Advisory Council for Central Exchange, a nonprofit organization focused on providing women with a voice and opportunity to seek their full personal and professional potential.
Prior to her role at TreviPay, Teresa led product strategy for Service Management Group, a customer experience solution focused on loyalty, text analytics, and social feedback. She has also held several product leadership roles in healthcare technology at Netsmart Technologies, electronic imaging at Lexmark, and financial technology organizations H&R Block and DST Systems.
Date and Time
Thursday Feb 17, 2022
11:30 AM - 1:00 PM CST
Location
Virtual via Zoom - access this program remotely from your computer, tablet, or smartphone + dial-in available.
Fees/Admission
$0.00 Members Interested in becoming a CX Member? Read more about membership here and be our guest for up to two CX Programs or Exchange Circles.
$25.00 Nonmembers
No refunds.
Contact Information
Mona Raglow, Director of Member Experience + Programming
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