CXS | Arvest Bank Presents: SoLVE IT- Defining Your Target Consumer
Can you describe your target consumer? Do you know what their needs are? Do you know how to describe what your product/ services provide in 30 words or less? This SoLVE IT! Workshop will give you the tools to help you answer these questions. This class is ideal for start-ups, small business owners, people working in a small business, marketing professionals and people who want to grow their business by clearly understanding how to define their target consumer. Join Aviva Ajmera and Teddi Hernandez, owners of SolVEKC, for an incomparable opportunity to hone your business skills.
Aviva Ajmera, co-founder of SolVE, is an accredited Angel Investor and the Chairman of the Board with the Women’s Capital Connection, Kansas City’s only female Angel Investing group. She is an active member of the Central Exchange and is also on the Board of the Greater Kansas City chapter of the National Association of Asian American Professionals (NAAAP). Prior to SoLVE, Aviva was a partner with The Partnering Group and worked for Accenture. She’s consulted for blue chip companies including Nestle USA, Post Foods, Sara Lee, Kimberly Clark, LG Electronics, Bauer Hockey, 3M, Northwest Airlines and Fingerhut.
Before her consulting years, she was a senior leader at Hallmark Cards, in many areas including Product Development, Innovation, Retail, Corporate Strategy, and Customer Strategy, and Business Transformation. She launched, grew and re-invented iconic marketplace programs partnering with many brands and retailers, like Disney, Starbucks, The Komen Foundation, Walmart, Walgreens. Aviva has a BA in Economics and Policy Studies from Rice University; MBA in Marketing, Management & Strategy and Non-profit Management from Kellogg School of Management, Northwestern University.
Teddi is SoLVE’s co-founder. She is also the co-owner of a boutique in Martin City, Full Bloom. Prior to starting SoLVE, Teddi was Co-Owner and President of Just For Her Marketing and Retail Events. Teddi deeply understands the needs and challenges of local small business owners. She identified a need for a new kind of consulting firm in Kansas City. Teddi’s career began as a Legislative Assistant in Washington DC, and she worked on multiple state and Presidential campaigns. After leaving the Hill, she became a lobbyist for Hallmark Cards. Hallmark brought her to Kansas City, where she led teams in product development, licensing, customer strategy, integrated marketing, advertising and promotions. She led strategic alliances with companies like Apple, Disney Consumer Products, American Girl, Starbuck’s and Major League Baseball. Teddi graduated from the University of Northern Colorado and also studied at the Oxford Polytechnic University in Oxford, England. Her passion for American Politics led her to UMKC where she completed her coursework for a Masters in Political Science.