DT | Introduction to Design Thinking with Jennifer Hack and Mark Logan

Are you looking for a better way to solve complex problems, match your company's services to your customers' needs or improve the lives of others? Design Thinking is the creative problem-solving approach that helps you uncover needs, generate ideas and bring innovations to market faster.

Explore service design and user experience at this practical three-hour immersive workshop. This session offers an orientation to human-centered design and an invitation to commit to empathy, the essential tool for understanding the needs of others. 

During this workshop attendees will learn:

• Orientation to Design Thinking and essential skills
• Best practices for drawing inspiration through empathy

• Relevant examples in service and experience design
• Active exercises to learn the process first-hand

Mark Logan is the Founder of idealect, a social innovation design firm based in Kansas City.  idealect uses human-centered design methods to help clients in the private, non-profit and civic sectors achieve social impact through innovation. 

Before launching idealect, Mark led the innovation practice at Barkley and founded Moonshot, Barkley™s innovation lab. Moonshot blended human-centered design and emerging technologies to create novel brand experiences.

Before joining Barkley, Mark founded internationally acclaimed digital agency, lookandfeel new media in 1996. 

He has twice been named among Kansas City's Top 50 Technology Leaders by the Kansas City Star. Mark has an A.B. cum laude from Duke University, where he was an A.B. Duke scholar. He recently earned a professional certification in Data Science from UC Berkeley.

Jennifer Hack is the founder of Below the Fold, her solo and collaborative design thinking and content strategy consultancy. The bulk of her business centers around creating and facilitating work sessions for teams seeking better solutions. Additionally, she is the co-creator of Resilience Thinking, a curriculum that uses design thinking to explore trauma awareness. A dedicated meditator, she sees mindfulness as crucial to innovation.