VIRTUAL PROGRAM | The Power and Impact of Words

“…Official resigns after uproar over ‘master race’ remarks” (New York Times). The comments made during a Board of County Commissioners Meeting in Kansas went viral. News outlets from across the country and around the world reported on, not only the words used, but also the event that triggered them and the people involved, including the consulting city planner.

We have all heard the stories, seen the news, maybe even had personal experiences. Join Triveece Penelton, as she shares her story, offers insights and tips after going through the experience.

Join us to…

• Outline a communications strategy.
• Recognize how words in media materials are used.
• Learn how to frame a professional brand.
• Determine when it is time to advocate for an issue/cause, colleague, etc.

Triveece Penelton, AICP, is a city planner and public involvement innovator at Vireo. She is also the creator of the Digicate® software application for community engagement. Triveece has nearly 20 years of experience and leads Vireo's long-range planning and community engagement service lines. The local, county, state, and regional projects that she manages blend community planning with intensive public engagement, education, information sharing, and messaging.